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Overview: Investment Strategies Continued It's Time in the Market, not Timing the Market Once you have established your asset allocation strategy, be sure to stick with it, and don’t try to time the market. History has shown that trying to time the market is next to impossible. That's why staying fully invested during all market cycles has historically given investors the greatest average return by comparison. In the following chart, you can see how much growth an investor would have missed out on by being out of the market for just 40 of the best days. < BACK NEXT > #40131