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Cash Investments
Why Cash?
Cash investments meet several needs.
Click on each of the features on the left for a more complete explanation of how cash meets that particular need.
| Safety |
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Cash investments provide guarantee of principal. Investors with very low tolerance to market fluctuations will usually have at least some of their funds in cash just so they can sleep at night. |
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| Liquidity |
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The ability and availability of assets to be readily converted into cash. |
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| Short-Term Goals |
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Because cash investments are very liquid they are the best tools for short-term needs such as paying for college tuition for your high school senior or for that vacation you plan to take next summer. |
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| Emergency Reserve Fund |
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The car breaks down or your dog needs an emergency surgery and you need money fast. Cash investments provide the safety of principal and the liquidity needed for this purpose. Do you have enough in your emergency reserve fund? |
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| Gifting |
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Since cash investments can usually be liquidated easily, are accessible in any amount and are easily tracked, they make perfect vehicles for gifting purposes. |
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